: This course demonstrates how to optimize a YouTube channel to drive more traffic to websites and social media accounts; and how to generate more sales and leads from within YouTube videos.
Topics include customizing a YouTube channel for optimum exposure, preparing and optimizing videos, using annotations and other YouTube video features to drive traffic, and adding interactive features to YouTube videos.
The course also demonstrates how to place YouTube galleries on websites and blogs, and methods for integrating and promoting videos.Instructor Description
: Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.
This course does not require any additional purchases of supplementary materials.